He said, she said...

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There’s been a variety revolution. And now we have a new definition of quality - finding the perfect fit.
- Virginia Postrel

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Today’s permission-based, multichannel marketing is all about satisfying multiple, self-referencing subcultures with distinct value propositions—the more tightly matched to the niche, the better.  What was once “Attention Headache Sufferers ...” is now “Attention Young Mothers with Migraines ...”
- Public Relations on the Internet

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...we’re living in a world where customers will only become more and more independent and self-reliant. And — even more importantly — that they can often supply themselves. What they supply may be facts about your company and your products. Or it may be new products that render optional (though not unappealing, which is the saving grace) the whole commercial supply side, as we see happening with free software and open source development.
- Doc Searl IT Garage, Relating to Customers

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Everything we hear about the lives of porn stars is filtered, and the people in porn are never allowed to speak for themselves,” Blue said. Blogs are “going to turn the paradigm on its head. No one is telling (porn bloggers) what to say. No one is filtering them. They’re publicly thinking about their lives, writing about their lives, and that’s something our culture has never been exposed to, ever, in history.
- Violet Blue, of Tiny Nibbles blog in Wired article Porn Valley Goes Blogging

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I paid someone way too much money to develop our Web site, and then I had to argue and fight with them every time we wanted to change something. Now with the blog, I just grab my computer and write up the stuff we’re talking about every day in the restaurant—the Red Sox, the weather, the ski conditions.
- Ben Williams, co-owner of the Horsefeathers restaurant in North Conway, N.H.

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As a marketer, I’m angry at the fact that I’ve learned to filter out 95% of the 3,000 ads I see each day.
Dave Balter

As a consumer, I’m proud of the fact that I’ve learned to filter out 95% of the 3,000 ads I see each day. And ... I hope I am astute enough to discover when a BzzAgent “shill” is “shilling” me.
ericb in the comments to Lessig’s post on BzzAgent and CC.

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We had counted Sun out, assuming that by now they would be dead or irrelevant. They’re back. I think it’s their [expletive] blogs.
- a Sun Microsystem’s competitor (via The Red Couch)

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The [ad] industry’s key currency is basically reach, frequency, exposure and cost per thousand. And where the currency out to be is about outcomes, engagement and effectiveness. Because right now all I’m doing is I’m measuring how cheaply or how expensively I’m buying the pig. I’m not figuring out whether or not the hot dog tastes good.
Rishad Tobaccowala, president of Starcom IP quoted in Bob Garfield’s Chaos Scenario article.

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Lately, a number of newsmagazine and newspaper sites have started blogs. The results, especially in bigger publications, are often dreadful. Many mainstream-media blogs serve as repositories for the journalistic detritus that wasn’t good enough for the print edition. They manage to combine the worst of both worlds: Hemmed in by tradition, they lack the candor and point of view that distinguishes good blogs. Bereft of good material, they lack the depth and quality of print journalism.
Bill Grueskin, managing editor of WSJ.com in interview by Jay Rosen on MSM (mainstream media) blogs.

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Upkeeping a blog everyday is the new media equivalent of daily bleeding a cat. It starts off feisty and playful, then turns pale and lifeless until dead.
The Absurdist (one of the blog’s random rotating taglines in the sidebar)

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You want people to reinvent your product in new ways, unnamed client? Well, why don’t you try asking your customers to do it for you; they’re the ones who’d know best. Start a blog. Start a conversation. Read others’ blogs. Join in the conversation. Ask people what they think. Surprise: They’ll tell you. Then all you have to do is listen.
-Jeff Jarvis

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I’ve not done well in the newspaper coverage. The Internet is a way to get my message out to people who are wired.
- Supervisor Chris Daly, San Franciso, who has begun a blog (actually just a site with entries that are called blogs) to counter what he feels is biased reporting in the local paper.

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You have readers, not “consumers.”

You have writing, not “content.”

Today’s paper is tomorrow’s fishwrap.
- Doc Searls

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Most bloggers aren’t being fired for blogging.  Bloggers are being fired for doing something stupid on their blogs that violates some policy of some description within their respective employers…

Send dirty emails, get reprimanded, make lots of personal calls, get fired.  Blogs are just another way for employees to get themselves in hot water by not heeding corporate policy. Memo to bloggers:  Check your corporate ethics, conduct, and media relations policies and just ‘keep it between the lines.’
- Dana VanDen Heuvel, Business Blog Consulting

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I gave my blogboy presentation to a bunch of strategic guys at a certain major mass media company (not my employer’s) the other day and said that the mass market was dead, to be replaced by the mass of niches, and the young MBAs in the room screeched as if I’d goosed them. Fine, I said, imagine that things won’t change and others will come along and eat you up bit by bit. You’ll still be there, but you’ll have new competitors and your growth will be gone.

-Jeff Jarvis, president & creative director, Advance.net