We are a team of ardent bloggers who understand the impact of blogging and the network of blogs on communication. It gives individuals and companies the ability to generate and distribute their ideas more widely and effectively. We can help businesses and organisations to improve their reach and initiate genuine interaction with their audiences. We believe that markets are conversations and engaging them increases your chances of being heard.
We know that there is a great deal more to establishing a successful blog than setting up the publishing software. It is in our understanding of the ‘what’ and ‘how’ of effective blogging and how it can enhance a company’s business that the true value of the Big Blog Company lies.
We bring to our customers who decide to use weblogs as a branding, marketing or communication tool the skills necessary to achieve their objectives combined with an understanding of their needs and concerns.
We address both business and legal issues by identifying the appropriate use of a weblog for a particular business and by training employees in how to contribute to a weblog without compromising either the company’s or their own interests.
We introduce the concept to companies, think tanks, charities and institutions that rely on a loyal following, credibility and public awareness. The rise of weblogs and their increasing impact on the mainstream media have highlighted their potential as an effective alternative communication channel for companies. This has inspired the Big Blog Company to turn blogs into a credible tool that is able to improve upon and compete against traditional marketing, using the 4 million (and growing) network of blogs to its maximum potential.
The Big Blog Company’s partners have combined their business experience, skills in management of blogs and understanding of emergent technologies into a unified product. We offer companies an introduction to the ‘blogosphere’, a tailored strategy for how to engage it, and a complete service for their blogs. All three partners in tBBC are regular contributors to a popular and successful commentary/pundit blog listed in the top 15 of Blogstreet’s Most Important 100 Blogs.
We can build you a really nice blog, but more importantly, teach you how to use it and how to let the world know about it. And maybe invite you to our great parties.
