All this came to an end in 2002 when it became obvious that blogging is much more enjoyable than real work. Since then, the blogging has become her main preoccupation and a route to regaining sanity lost somewhere on the fourth floor of a tall, marble-encrusted building in the City. Adriana has applied her analytical powers to the potential of blogging and would like to make sure that companies also understand that markets are conversations. Occasionally she gets accused of problem-solving.

Perry de Havilland, Partner - is a serial entrepreneur and unreconstructed capitalist who has worked mostly in London, New York and Washington DC. As a recovering investment banker and broker he decided blogging was just vastly preferable to commuting. Perry is an editor of one of the 50 most influential political commentary blogs in the world.

He also discovered that whilst commuting sucks, having an income does not, and so in 2003 threw his lot with Adriana and David to turn his passion into business. He wants to show people how to blog within a commercial context and share his passion for money, which not only sounds good but can be great fun.

David J.K. Carr, Partner - businessman and lawyer, focus on legal matters and training; well-known pundit blogger, writer and commentator; former TV and radio scriptwriter; currently advising on a number of commercial and political campaigns. David thinks that chatty, “I don’t take myself too seriously” bios are tiresome, cringe-worthy, and flat-out wrong. We love him anyway.