And this one comes from a meeting held right here at tBBC HQ:

I have a PR budget, but I haven't spent one penny of it yet. I really do not see the point of paying a PR agency when you are already doing your own PR, using your blog.

So said a high-level executive of a certain software company when we spent some time with him earlier today. Agree or disagree, this is the attitude that many are taking once they see the power of the blogosphere and what it is possible to achieve when a company engages it. How the PR industry adapts to this shift in thinking is up to the PR industry.

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