Radio Free Blogistan brought to our attention the case of the Lockergnome feed that has adverts in it that do not appear on the main website.

What I do not like about the Lockergnome strategy is that they are not identifying the ads as such. They are just another headline in the feed. What would they call it, though? Sponsored content? Editorial? Aditorials?

A very bad practise indeed. Unless they were merely demonstrating the point of the blog entry they made a few days back on RSS as Rudely Syndicated Spam...

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